FMCG & Consumer Goods

Visibility from the warehouse to the shelf

FMCG sales flow through layers of distributors, sub-stockists, and retail outlets before a product ever reaches a shelf — and most of that movement happens outside any system head office can see directly. Trade promotion spend gets approved centrally but is redeemed and tracked locally, often on paper or in spreadsheets that reconcile weeks later than the spend itself. Field sales and merchandising reps are on the road, in low-connectivity areas, needing tools that work offline and sync when they can.

The result is a persistent gap between what head office believes is happening in the market and what's actually on the shelf. We close that gap by putting distributor management, field execution, and trade-promo tracking on one Salesforce foundation, so secondary sales data and scheme redemptions show up as they happen, not at month-end.

• Distributor & retail visibility
• Trade promotion & scheme tracking
• Field sales & merchandising apps
• Real-time secondary sales data
• Dashboards that reconcile head-office and field reality

A distributor foundation first, then the field layer

Most FMCG engagements start narrower than the full picture above. A typical first phase sets up a distributor management module on Sales Cloud — onboarding, order booking, and stock visibility for your distributor network — so there's a single, reliable record of who's holding what stock. From there, we layer in a field sales or merchandising app for reps working offline in the market, followed by trade-promotion and scheme tracking once the underlying distributor and outlet data is clean enough to trust. Each phase is scoped to ship and prove value before the next one starts, rather than a single big-bang rollout.